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How it works

From a route in your head to a journey people finish.

  1. Build the route

    Search for a place or drop a pin to add a stop. Give it a name, a few paragraphs, a photo. Add audio if you have it — plenty of journeys work perfectly without.

  2. Publish under your brand

    Your identity, your domain, live in minutes. Visitors open a link. No app store, no download, no account needed to start walking.

  3. People walk it

    At each stop they check in and collect a stamp. Complete the journey and they earn a badge. It sounds small; it is the difference between a third of people finishing and most of them finishing.

  4. You see what happened

    Journeys started and finished, completion rate, the stop where people stop, dwell time, time of day, season. Export any of it.

Measurable journeys

Completion is a better number than footfall.

A sensor counts everyone who walks past it. Waymarker tells you who chose your route, how far they got, and where they stopped — which is the number that survives a board meeting.

The lower valley78%
Harbour and headland64%
Moor edge41%

Illustrative figures, not real journeys.

Twenty minutes, your route, no slides.

Tell us about a walk you already promote and we’ll show you what it looks like as a Waymarker journey. If it isn’t a fit, we’ll say so on the call.